With the words, "Hello! This is New York calling," the U.S. Voice of America (VOA) begins its first radio broadcasts to the Soviet Union. The VOA effort was an important part of America's propaganda campaign against the Soviet Union during the Cold War. The VOA began in 1942 as a radio program designed to explain America's policies during World War II and to bolster the morale of its allies throughout Europe, Asia, the Middle East, and Africa. After the war, VOA continued as part of America's Cold War propaganda arsenal and was primarily directed toward the western European audience. Today, VOA continues to operate, bringing "Life in America" to the world. And with "Radio Marti," which is aimed at communist Cuba, it continues its Cold War tradition.