Avid outdoorsman Willie is the CEO of Duck Commander.
Meet the Robertsons, America's favourite big, bearded, camo-clad family. Their home is the Louisiana bayou and their business is producing top-line duck calls and decoys made from salvaged swamp wood.
Despite their modest lifestyle and homes in the backwoods, this close-knit family has made a fortune by turning a backyard business into a multi-million dollar sporting empire. But for CEO Willie Robertson, running a family operation is tough when all your employees wander from one distraction to another and find any excuse to leave the warehouse. They may be living the rags-to-riches American dream, but they're just as busy staying true to their rugged outdoorsman lifestyle and southern roots.
Willie runs Duck Commander® with help from his brother Jase and their wives, Korie and Missy. The founder of the company and patriarch of the family, Phil, keeps an eye over the business with his eccentric brother Si, a Vietnam veteran. Last but not least is Miss Kay who is the not only the best cook in the bayou but the mamma of the Robertsons, keeping bellies full and everyone in check.
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